2025/26

In this module you will examine two distinct entities – the individual creative entrepreneur and their creative ideas. We will study the entrepreneurial processes that turn ideas to businesses. In assessing the entrepreneurial processes, we will examine the role of Intellectual property, the currency of the creative sectors and how value is created in the creative and media enterprises. We will explore the confluence and conflicts between different creative, commercial and legal imperatives for creative entrepreneurs through case studies, seminars and presentations by visiting experts.