Introductory description
Digital branding has become a key topic in modern business, in all sectors. Whilst digital channels offer organisations the opportunity to quickly launch and build an online brand, it also brings risks and challenges. This module explores these issues, and the relevant technologies, and gives participants experience building a digital brand from the ground up
Module aims
The module aims to give participants hands-on experience of building a brand using the latest, cutting-edge digital technologies and techniques. As such, the module incorporates both theory and practice, to provide the tools required to innovate and optimise a digital branding strategy in near realtime . The module culminates in a practical simulation of digital brand development, using industry-standard tools.
Outline syllabus
This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.
Key concepts of digital branding- Branding fundamentals
- On- and off-line branding
- Online PR
- Market and competitor analysis
- The business model canvas
- Brand identity
- The digital media mix
- Digital media software
- Logos and icons
- Reputation management
- Brand guardianship
- Partners and associations
- Brand guardianship
Welcome to MRAC (Managing Risk, Audit & Compliance) FTMSc 22/23
If you see the term CYBER–ARC (CYBER Audit, Risk & Compliance), it is the name we have unofficially given to the Module (but they both mean the same thing!).
This module will be taught by Emma B (registered Module Owner), Rajan B & Pardeep S.